HELLO, WORLD!

Well, here we are!  Our new company is off and running.  The name might be new, but the faces are familiar.  We've been a part of the Triangle real estate community for over a decade now, and we have built up quite an incredible network of friends, vendors, providers...you name it.  

Even though we've been around for a while, the decision to start from scratch is never easy.  Lots to be done, lots to create, lots of systems to put in place, etc. etc.  One thing I can tell you, however, is that it is so much fun!  We are really excited about where this will take us, and know that whatever happens, we have a huge support group in place.

​Now, about the logo...

Listen, there's not much to it.  I mean, we're in real estate.  What else are we going to have?  Cars?  Fruit?  No, we help people buy and sell homes, so there's not much groundbreaking analysis going on in there.  However, I will mention that there is some significance to it.

• First, the dialogue bubble element of the logo signifies exactly that - a constant dialogue between us and our customers.  Communication is our mantra, and you'll get lots of it from us.

• The three houses back-to-back-to-back signify that we will be there with you for the long run.  We like to say that this is a relationship, not a transaction, so we will stand by your side through all your home purchases.

• Finally, the tagline is significant:

"The care that you deserve."

​I think this is significant because that is our founder's signature.  This is what Dona is known for, what differentiates her from the rest and makes her unique.  She cares.  She cares like crazy.  She goes above and beyond.  Many times, she takes care of things that aren't even her responsibility. Why?  because she realizes that she is your advocate.  You're not going to know everything about a real estate transaction.  There are many moving parts, and it's impossible for someone who isn't exposed to this on a daily basis to know that.  Think of her less as a real estate agent and more as a real estate Sherpa.  Her social work background definitely comes in handy.

Anyway, that's my $.02.  This will be a special company that will stand for special things.  More to follow on that, but know that it is coming.

​Bye for now,

Joaquin 

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